Paper packaging encountered the most difficult yea

2022-05-30
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The hardest year in the history of paper packaging: let's see how these Fujian packaging enterprises melt the ice

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core tip: the city gate is on fire, which will affect the fish in the pond. Since the beginning of this year, words such as "tight money", "insufficient power for enterprise development" and "market downturn" have been constantly appearing in public view. The depression of the general environment inevitably affects the development of Nan'an manufacturing industry, which also affects the upstream and downstream industrial chain around its survival. As one of the unimpressive downstream links, paper, plastic and other packaging industries are also "shot". Many industry insiders said that this year, the packaging industry has encountered the most difficult situation since its development

[China Packaging News] the city gate caught fire and affected the fish in the pond. Since the beginning of this year, words such as "tight money", "insufficient power for enterprise development" and "market downturn" have been constantly appearing in public view. The depression of the general environment inevitably affects the development of Nan'an manufacturing industry, which also affects the upstream and downstream industrial chain around its survival. As one of the unimpressive downstream links, paper, plastic and other packaging industries are also "shot". Many industry insiders said that this year, the packaging industry has encountered the most difficult situation since its development

however, according to Wang Wenmai, deputy general manager of Nanan HENGFA Packaging Co., Ltd., the largest paperboard manufacturer in Nan'an, paperboard orders have gradually increased recently, and the market is showing signs of recovery

it is learned that most packaging enterprises survive in low profits. In order to break through the encirclement faster, existing enterprises actively carry out technical transformation, improve the process level, develop new customers, and strive to survive in the "most difficult year in history"

the current performance of plumbing packaging decreased by up to 40%

"in the first half of the year, the company's turnover increased by 15% year-on-year, but it fell slightly in the past two months, which is generally optimistic." Chen Danhong, general manager of Fujian Jiahua Packaging Co., Ltd., said that this year's general environment is not good, and the company has made such achievements quite well

as the leader of Nanan packaging industry, Jiahua packaging, located in the successful development zone, has set a benchmark in the industry. Although there has been a downward trend in performance in the past two months, Chen Danhong seems relatively calm, and her source of confidence is not unreasonable

"the packaging industry will not be eliminated in another 50 years. People can't live without clothes and products can't lack packaging." She described the importance of packaging. This theory of "packaging is like clothes" has been approved by many people in the industry

as the downstream industry of Nan'an manufacturing industry, the packaging industry has been in an unknown position, but its development speed has begun to be known in recent years. According to Fu Yangyi, Secretary General of Nan'an Printing Association, since the establishment of the association in 2007, there have been more than 110 member units. This year, four newly established packaging enterprises in Kangmei, Luncang and other places have also joined the association. "Since the beginning of this year, packaging enterprises have closed down in Jinjiang, Shishi, Fuzhou and other places. Instead of closing down, new enterprises have been established in Nan'an, which is rare." Fu Yangyi said that although this year is difficult, Nanan packaging industry is still developing slowly

even so, the establishment of new enterprises can not cover up the development difficulties of the industry. "The prospect of the packaging industry is very good, but now it's very sad." Huang, Deputy Secretary General of Nan'an Printing Association, said reluctantly because he was also the boss of a packaging enterprise. An industry insider who asked not to be named also revealed that in the first half of this year, Nanan packaging enterprises, especially plumbing packaging enterprises, experienced varying degrees of business decline, some of which even reached 40%

"there are more than 110 member units, including more than 70 enterprises engaged in packaging and more than 20 enterprises specializing in plumbing packaging." Fu Yangyi said that this year, these enterprises are complaining. Therefore, the association also held a symposium on plumbing and packaging enterprises last month to discuss countermeasures

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deep in price war and difficult to collect payment

it was rare before 2014 for everyone to sit down and discuss how to deal with the crisis

"in the past few years, the business volume was not enough to eat. This year, it is not enough to eat." Fu Yangyi said that 2007 was the fastest year for the development of Nan'an packaging industry, and the subsequent years were very stable. Since last year, it began to decline in a large area, and this year can be described as the most difficult year. One of the important reasons is that the development speed of plumbing industry slows down, which directly affects downstream industries

most enterprises rely too much on plumbing enterprises, which was agreed by Deputy Secretary General Huang. "It's hard to laugh or cry now. What's laughing is that compared with other industries, packaging enterprises are less impacted by the market and have something to do. What's crying is that the payment collection is very slow and the capital turnover pressure is high." He said that the slow payment collection has become a common problem in the industry. If the situation was good in the past, it would be difficult to collect the payment within six months this year

What Deputy Secretary General Huang said is true. Wang Wenmai said that due to the characteristics of the industry, the packaging industry needs to accumulate a large amount of inventory and the capital turnover is slow. If the return of funds is slow, the capital pressure of enterprises will be greater

at the enterprise level, due to the impact of the credit crunch, the credit support for light industry continued to decline, resulting in the tight capital chain of some enterprises. The tight capital chain has become an important obstacle to the development of packaging enterprises

several leaders of packaging enterprises also said that the rise of production costs such as human resources and enterprise management, as well as the lack of some heavy-duty gear oil sequence competition in the industry, have become the main challenges faced by enterprises at present

"the competition among enterprises is too fierce." Chen Danhong said that the disorderly competition among enterprises directly led to the decline of industry profits. Deputy Secretary General Huang felt deeply about this: "this year, corporate profits have been reduced by at least 20%."

"good quality is cheaper than poor quality. What do you say about this market?" With the continuous promotion of domestic industrial civilization, Fu Yangyi took out two identical plumbing packaging boxes and said to him

it is understood that at present, the scale of Nan'an packaging enterprises is relatively small, about 80% of which are family workshops with less than 30 people, with weak market competitiveness and small development space. In order to compete for customers, there is a lot of disorderly competition, and price wars occur one after another

Wang Wenmai revealed that the sales radius of the packaging industry is about 100 kilometers. Beyond this radius, the profit will be thinner and thinner. "So most businesses are concentrated in Nan'an. Can the competition be small?"

"for enterprises that mainly take plumbing enterprises as customers, we reached three consensus at the symposium: stop internal vicious competition; establish industry payment collection rules; strengthen business cooperation and realize resource sharing." Fu Yangyi said

According to Fu Yangyi, the packaging industry is living a dull life this year. Nevertheless, some enterprises still evaluate the bearing capacity of lubricants, which is a pleasant life

recently, I saw in HENGFA factory that large trucks loading and unloading goods frequently come and go. "Different from other local enterprises, most of HENGFA's business comes from Xiamen. The goods on these vehicles are basically transported to Xiamen, about 100 times a day." Wang Wenmai pointed to the vehicle and said that the company mainly produces paperboard. Paperboard is the upstream industry of carton packaging enterprises. There are hundreds of cooperative customers. The industry covers a wide range and the market impact is not obvious

"at the end of this year, the company's 400 mu new plant in Chengdu may be put into operation." Wang Wenmai introduced that the economy of Southwest China is developing rapidly, and expanding business to these regions can inject new impetus into enterprises. As early as seven or eight years ago, HENGFA had purchased about 200 mu of industrial land in Anxi to build a branch plant. Now it has become the largest tea packaging supplier in Anxi, covering about 90% of the local tea packaging market share

similarly, Jiahua packaging is also expanding its business coverage and began to develop to the high-end market a few years ago. "Jiahua pays timely attention to customer satisfaction and market demand. With the changes of the market, customers at home and abroad have higher requirements for packaging. In recent years, we have made continuous innovation, kept improving in terms of process, design, structure and quality, and strive to become the best service provider of overall packaging solutions." Chen Danhong said

the overall quality of products has been improved, and the time is ripe for Jiahua to expand its business abroad. In 2009, Jiahua Xiamen Marketing Branch was established, focusing on the European market. "The Ministry of foreign trade has been recognized by customers. Its business volume has increased year by year and has achieved profitability." Chen Danhong said. In addition, e-commerce has also become one of the ways for Jiahua to break through: at present, Jiahua has begun to carry out business on e-commerce platforms such as Alibaba and tmall

in addition to continuously expanding new fields in business and updating equipment in time, it is also an important reason for enterprises to keep up with market development

just last month, HENGFA successfully debugged the corrugated board transmission system installed with millions of yuan. Wang Wenmai said that the corrugated board transmission system can change the previous chaotic situation of product stacking and improve the delivery efficiency of nearly 40%. It is learned that HENGFA will carry out technical transformation almost every year and invest millions of yuan every year. "The technical content of this industry is not high, but the requirements for mechanical equipment are high. Only good equipment can produce higher quality products." He said

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